We craft everything from the from the message and the products, to the consumer experience.
Brand Identity + Strategy
Development + Packaging
Full Brand Turnkey
Brand Identity and Strategy
We create the unique combination of logo, color, shape, imagery and messaging that makes your brand iconic and easily and consistently identifiable across print, digital and social mediums.
Starting with the brand DNA, we establish its positioning in the marketplace and category. We define the brand’s mission, core values, personality, voice, and unique selling proposition. We then start to craft the brand story and promise. Once the core message has been defined, the tangible elements of the brand identity are designed. We work closely with you to create the logo, typography, color palette, and form. These graphic elements will represent the visual expression of the brand.
Next, the brand’s style guild is built. The style guide defines the rules set in place for all types of visual implementation for the brand identity. Brand identity must always remain consistent across a variety of media application scenarios. Lastly, we build a cohesive strategy to ensure your target audience is hearing your message and seeing your product the way you envisioned. Our strategy will consist of a launch plan, as well as ongoing support such as social, digital, retail, public relations, event, and an annual marketing calendar created to bring your brand to life regardless of where and how it will be sold.
Product Development and Packaging
We work with the finest labs in the country to create clean, innovative formulas that go hand-in-hand with customized stock packaging or a complete custom package design.
We excel in the creativity, conception, and development of proprietary, high-performance formulations across the skincare, color cosmetics, haircare, body care, fragrance, and home fragrance categories. We partner with select laboratories to manufacture high-quality products while overseeing all testing, including stability, package compatibility, safety, and claims substantiation.
We create unique, easily identifiable packaging that has built-in brand equity. Our global supply chain allows us to source stock packaging from all over the world. We also design, engineer, mold, and manufacture custom packaging cost-effectively overseas.
Operationally, we create and manage the timeline, establish the cost of goods for each product and build the bill of materials defining each element of every product to ensure organization and scalability in manufacturing and inventory management.
Full Brand Turnkey
Our team builds your project with you from start to finish – concept, development, manufacturing, and everything in between.
Brazen Beauty acts as a central communication hub, ensuring critical path milestones are met, technical and regulatory requirements are upheld and production quality standards are ideal. We oversee everything from product and packaging to website, launch plan, and in-store merchandising, ensuring the brand has a cohesive look and feel across its many touchpoints.
For companies who don’t have the workforce or headcount to take on new projects, we work seamlessly with your team to take up the slack, fill in the gaps where needed. We act as an extension of your team, working collaboratively to get your product or brand to launch on time and at cost.
The depth of our knowledge of beauty is second to none. Our understanding of the industry – from global brands to niche indie brands – enables us to navigate where and how your brand will set itself apart in a crowded and competitive marketplace, how it will stand out and what touchpoints will draw customers to it.